The Digital television has been in the market
for a few years now. Nevertheless, big and small companies are faced
with the challenge to enter this innovative technology otherwise
risking their survival in the arena.
The amount of information the media handles has rocketed in such a way
that it is becoming really hard for the companies to do it
successfully. The risk is the resources and time loss as well as the
impossibility to sometimes access it fully.
HD (High Definition) has brought with it the fact that the material to
be kept is everytime bulkier and requires a more complex
IPTV and TV on cell phones are flooding the markets especially in
Europe . This generates a potential market to be exploded and
developed at the applications and services levels.
On the other hand, even though the archiving systems have been really
important to store big voumes of information, there is a tendency
among companies to look for more complex solutions which will enble
them to best manage content in a cost effective fashion.
The upcoming migration of information towards a digital environment
will ask for the joint work done by outstanding professionals in the
IT and Broadcasting fields. We believe this is the key for success for
the broadcasting media.
“All companies will end up going digital and consequently, within the
next five years they will be experimenting deep changes in the way in
which the content is stored or used or managed ”.